BBDO South
A Place for Big Ideas

Background

BBDO of Atlanta wanted a new workplace that would strengthen their reputation for strong, creative work. In their words: "We want our new office to be an 'idea factory' - a place that clients go for big ideas that will help them build their brand." In today's advertising world, video and digital media are fundamental tools for expressing client's stories; AVYVE was able to collaboratively envision the audio-visual components that would fulfill the agency's goals. The systems needed to be seamlessly integrated into the architecture of the workplace and the daily lives of the employees.

Implementation

From the innovative video signage entry wall to the multimedia lounge, this is a project where it is hard to tell where the architecture ends and the technology begins.

The lobby is a unique space with monitors designed into the wall allowing for a variety of messages to be displayed. Plasma displays are located throughout the space in hallways and the break area known as the "Town Hall". These displays are used for both messaging, as well as video playback.

Two client briefing centers were designed giving BBDO creative flexibility in developing their presentations. Both spaces are unique and use audio visual technologies to enhance the impact of their message.

The Visitors Conference Room was designed to create a space that allowed for comfort, creativity and the ability to present multiple images simultaneously and simply. The end result is a space that is very flexible and interactive

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The Visitor Converence Room includes:
  • Two 50” plasma displays are wall mounted with the ability to swivel.
  • A 72” rear screen interactive-touch sensitive display by Smart Technologies allows for annotating and electronic whiteboarding.
  • The sources include four computer inputs (controlled via a single keyboard and mouse), ½” VHS player, a ¾” video deck, DVD, CD player, satellite television receiver and a Beta SP video deck.
  • A robust surround sound processor and Tannoy speaker package provides the space with theater quality audio.
  • Control of the system is managed with a fully configured 15” Crestron ISYS touch panel with PC and video preview capability.